Social Media
Reels, photos, & report sample
Profile
Followers
12.1k
End Date
Jan 2025
Client
Bernardo Winery, San Diego
Start Date
Aug 2022
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Instagram
Facebook
Pinterest
Linkedin
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Adobe Lightroom
Capcut
Canva
Later
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Photography & Photo Editing
Videography & Video Editing
Copywriting
Scheduling
SEO
Social Media Growth & Engagement Strategy
Objective
As the social media manager, my goal was to increase brand awareness and engagement through strategic content marketing and audience-driven campaigns, focusing on organic growth.
Key Metrics
Follower Growth
Started with 8.5K Instagram followers and grew the account to 12.1K in 9 months through entirely organic strategies.
Facebook grew from 11K to 15K followers under my management.
Engagement Peaks
Significant spikes in activity during my campaign efforts and key seasonal promotions.
Reach Expansion
Facebook: 679.9K (+166.9%).
Instagram: 48.3K (+177.8%).
Strategy Implemented
I prioritized high-quality video and photo content to showcase the winery's story effectively.
Utilized storytelling in captions to convey the winery’s heritage, values, and experiences.
Implemented strategic hashtag usage to expand reach beyond existing followers.
Content Optimization
Actively responded to comments and messages to foster a sense of connection.
Community Engagement
Identified key engagement spikes and aligned posts with event promotions and seasonal trends.
Optimized the posting schedule based on audience activity data.
Cross-Platform Promotion
Drove traffic between Facebook and Instagram through consistent branding and call-to-action posts.
Campaign Timing
Results
Successfully grew the audience by 42%, reinforcing the power of data-driven content strategies.
Increased brand visibility and reach, with sustained engagement patterns over time.
Strengthened community interaction, leading to higher retention and continued organic growth.