Building Brand Visibility for a Local Food Vendor During the Pandemic

- Pandemic
- Lack of social media
- Lack of brand identity
- Language barrier
Collaborated with professional photographers to capture high-quality brand imagery.
Launched and managed food delivery platforms, including DoorDash, Postmates, and Uber Eats, to expand accessibility.
Established and optimized social media accounts to enhance brand presence and engagement.
Leveraged micro-influencer marketing to attract and engage new customers, boosting brand awareness and credibility.

Background

This marked my first initiative in the marketing world. When the pandemic hit, small businesses, especially those relying on in-person sales at farmers' markets, faced significant challenges. I stepped in to support Stone Monkey, a vegan Chinese food pop-up, by designing promotional content across multiple channels, including social media posts, email campaigns, print media, and digital marketing materials.

Through visually appealing and engaging content, I successfully drove interest and increased engagement in Stone Monkey's unique offerings. I scheduled weekly events that created buzz and excitement around its delicious vegan menu.

Additionally, I collaborated with notable names in the vegan industry, such as Omni Foods, and partnered with large vegan food events in San Diego. These efforts positioned Stone Monkey as a leader in the vegan food pop-up space, expanded its reach, and opened up new opportunities for growth.